Medix 5.5 began as a small dual ingredient-led brand that I designed a few years ago. It quickly gained omni-channel success, performing well at off-price retail, Urban Outfitters, Amazon, and overseas. I led a rebrand in an effort to elevate the look and feel, and deliver a trendy personalized shopping experience. I created the Medix Method concept, led the brand’s visual identity, and worked with product development and procurement teams to preserve and expand our iconic “block” packaging. Today Medix 5.5 can be purchased at its own D2C website, Amazon, Urban Outfitters, and various retailers overseas.